{"store":{"baseInfo":{"podcastTitle":"B2B Email & Content Marketing in 2022 | With Divyarthini","slug":"rdivyarthini","podcastDescription":"Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12656696/Online_3__29j36n.jpg","podcastShareLogo":null,"podcastUrl":"https://rdivyarthini.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/rdivyarthini/feed.xml","theme":"podisc","podcastDeepLink":"https://www.podbean.com/pw/pbblog-2p9ay-c12038?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":14,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Divyarthini","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-2p9ay-c12038-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-2p9ay-c12038?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/53e6a7ea-64fa-4cf2-b9a1-175c3ec6950f","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/email-content-marketing-in-2022","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"EB Garamond"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FF5400"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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How do you decide which CTA or what kind of CTA in your emails would provide value to your lead? I have put together three different scenarios in the email marketing journey and the relevant CTA for each of the scenario. Listen to the short podcast for quick tips.

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